ROLE: PRESIDENT / FOUNDER
Marketing the Skinny Joe Coffee
Sold via ecommerce and retail marketplace.
www.skinnyjoe.co
+ Own and manage the business; oversee customer service, marketing endeavors, sales
+ Developed brand identity, packaging
+ Designed, directed and coordinated websites, online presence
+ Directed all social media, email communications, and marketing campaigns
Client: Club8 / Laguna Blends
Role: Lead Designer
Corporate & Brand Identity, Packaging Design, Marketing Collateral, Signage
Club8 was at the forefront of a hemp revolution distributing innov8tive ingestible and topical products that utilize the purest, proprietary blends of true spectrum AHO (Adaptogenic Hemp Oils) combined with breakthrough nano-technologies that go BEYOND the status quo.
Club8’s mission was to boldly go where no one has gone before when it comes to Hemp—formul8ting the very best that Hemp has to offer to help you cre8te a healthier, more balanced body inside and out, and cultiv8ting a social commerce-driven community in the process.
I was responsible to create the Corporate and brand identity and reflect it through the packaging, marketing & promotional materials.
Role: Creative Director & Lead Designer
Brand Identity, Web Designer, Marketing Collateral
PayX, a division of IFAN Financial, is a FDIC Insured White Label Mobile Wallet and MasterCard Program Immediate Remittance in 80+ Countries.
BYOU - Be Your Own You...Celebrity Series Campaign with Sadie Robertson
Role: Creative Director / Lead Designer
Brand Identity
Web Designer
Social Media Campaigns
Tshirt & Apparel Designer
Advertising & Campaign Art
BYOU collaborates with celebrities and influencers, and their charities of choice, to create custom, limited-edition, positive-messaging apparel collections and together, make the world a better place to be for our girls.
Role: Business Owner, Product Developer, Lead Designer
P3 is the most effective, clinically tested, all natural Hangover Prevention and Recovery product available in the marketplace.
From concept to finished product, the brand and design are intended to capture the night-on-the-town, hip demographic. The products themselves not only fill a void that has been needed, but actually make you feel good and boast all natural ingredients. The brand and package design stand out from the busy, scientific-looking, information overload of the supplements category.
Design Co-collaborators: Cagerattle Creative
Role: Lead Designer
Proposed Skincare Lines that were designed to replicate the fabrics & embellishments of the upcoming season bathingsuit fashion line.
Client: NEWYOU
Role: Creative Director / Lead Designer
Project Type: All brand assets - product packaging, web & app design, social media content, marketing collateral.
Project Description: As Creative Director and Lead Designer, I responsible for all design aspects for NEWYOU, from initial brand set up to current marketing initiatives.
Project Type: All brand assets - product packaging, web & app design, social media content, marketing collateral.
Project Description: As Creative Director and Lead Designer, I have been responsible for all design aspects for NEWYOU, from initial brand set up to current marketing initiatives.
See more at www.newyounow.com
Role: Lead Designer
Brand Identity, Product Packaging, Web Design, Social Content, Web Campaigns & Ads
bYOU is a private business social network & marketing platform customizable for any person, company, organization and non-profit. Designed to assist in reaching more customers or clients and monetize from their own social influences.
Other than the social media platform, bYOU promoted a several products, including the product pictured here, PrevenniaFX.
Role: Business Owner, Product Developer, and Collaborative Designer
The product line was designed by my sister and I, and all the products were manufactured in Europe (by same manufacturers as Chanel, Lancome, etc...). Uniquely designed two-in-one components.
Design Collaborators: Kristin Pope, Eden Clark, Turn Communications
Role: Lead Designer - Packaging, Collateral
Visage Pro is a US based company, focused on innovation, development and production of functional skin care products for the most important cosmetic brands. Visage Pro develops innovative formulas and hired me to design their own skincare packaging and marketing collateral for their own product line, their Skin Again line of serums, as well as their private label customer's lines.
I hired Danica to do some packaging design and was thrilled, not only with her creative artistic ability, but also her innovative packaging ideas. She has such a happy and positive spirit that sometimes I would forget I was 'working'. She delivers what she promises, is on time, efficient and productive. I highly recommend her.
Sherrie Berry, Chief Executive Officer Visage Pro USA
Role: Lead Designer
Logo Design / Brand Identity, Packaging Design, Marketing Collateral, Signage
HipS-sister has created the alternative option of the fanny pack that is fashionable, functional, and flattering. Pull on this smart hip band for the perfect solution to storing money, makeup or keys.
“Danica Grimm has been my graphic designer extraordinaire for three years. From sell sheets, to business cards, trademark/logo development, web store consulting, packaging, stickers, as well as other projects that have come up, she is my go-to. Many times, as the creator of my product lines I have only an idea or “feeling” that I want to portray in design work. Danica will take that idea or “feeling” and bring it to life. She has done this many times, as my company continues to expand. What I respect so much is her ability to create design work that is consistent with the variety of product lines, which is so critical to our brand identity.
The demand of creativity of my brand has taken her down different roads as I have had to create something ultra-feminine (hipS-sister), generic but fun (go-band), to extreme sport unisex (HSX). And she delivers beyond my expectations every time.
She has managed to create designs which have made my brand look consistent and professional. In a nutshell, she makes me look good. Always a team player, she clearly loves what she does, and she does it well. It has been an honor to have her part of our growth and expansion. And I look forward to her design contributions she will undoubtedly make for our brand moving forward.”
Sonia Kanner, Owner & Founder HipSsister
Role: Lead Designer
Corporate & Brand Identity, Packaging Design, Marketing Collateral, Signage
CalNutraSciences marketed the Core4 weight loss product line designed to tackle the core area of the body, which is one of the most important areas to stimulate weight loss, restore energy and promote optimal health.
I was responsible to create the Corporate and brand identity and reflect it through the packaging, marketing & promotional materials.
Role: Creative Director / Graphic Designer
Logo Design / Brand Identity, Web Design, Social Media Ads, Marketing Collateral, Business Cards, Signage
Role: Lead Designer
Brand Identity, Packaging Design, Web Design, Marketing Collateral, Signage
HSX is a Unisex Sport Belt that stores your personal items while you EXPERIENCE life to the fullest. Running, hiking, biking...from working out to sky diving, your stuff will stay exactly where you put it from start to finish.
Role: Creative Director / Lead Graphic Designer
Corporate & Brand Identity, Packaging Design, Marketing Collateral, Signage
BodHD - Your Body in High Definition. A health and nutrition company with products made from Super Foods and designed with a high definition delivery system that maximizes nutrient absorption to create weight loss and keep it off. The "High Definition" concept was the red thread through all the branding and packaging.
Role: Creative Director, Designer
Identity, Packaging Design, Marketing Collateral, Photography Direction
A powerful social business women's movement to provide women, and the men who want to support the women in their lives, a unique and empowering experience when it comes to helping women own their self worth and create profitable relationships.
b:Sexy promotes a female product "Pleasur", a personal topical lubricant designed to amplify the sexual responsiveness, sensitivity & more rapid, intense orgasms in women of all ages.
Role: Designer - Campaigns, Ads, Offer Sheets
Eufora International is a leader in the hair care industry, providing innovative product, education, and business solutions for the salon professional industry.
I designed printed materials which included collateral (brochures, flyers, etc.), offer sheets, and advertisements. Collaborating with various cross-functional creative team members, including the Creative Director to develop cohesive designs aligned with the brand’s guidelines and company’s overall objectives.
Role: Creative Director / Graphic Designer
Corporate & Brand Identity, Product Design, Marketing Collateral, Magazine Editor, Signage
High-tech wellness company marketing and distributing European technology products with over 10 million in sales and 20,000 distributors in 6 countries.
Role: Graphic Designer
U.S. Sales & Marketing Collateral, Packaging Design, Signage
An international network marketing and distribution company with operations in over 18 countries.
Role: Lead Designer, Web & Print
Headquartered in San Diego, California, IFAN Financial (OTCBB:IFAN), designs, develops and distributes software solutions that enhances and enables mobile payments.
IFAN Financial requested a site redesign, updated brochures and decks.
Role: Lead Designer
Brand Identity, Web Designer (2 Sites), Marketing Campaign Designer
BYOU is a unique lifestyle empowerment brand for girls. They collaborate with celebrities and influencers, and their charities of choice, to create vehicles of inspiration and transformation for tween and teen girls. These products and programs are custom designed to help girls reclaim their power, their self-worth, self-esteem and inner strength, while incorporating a philanthropic component into each campaign.
Role: Creative Director / Graphic Designer
Corporate Rebrand, Marketing Collateral, Tradeshow & Signage
Netclearance Systems, Inc. the leading provider of cloud-based in-venue mobile proximity marketing, engagement and analytics solutions, offers state-of-the-art wireless proximity beacon technology and software to drive real-time customer and workplace insight for optimized decisions and increased margins. Founded in 2011, Netclearance is headquartered in San Diego, California. www.netclearancesystems.com
Project Type: Product packaging and over all brand management scheme.
Project Description: Athletic Gaines Group approached me about creating a branding scheme for their line of sports nutritional supplements. The brand needed to be recognizable and stand out among hundreds of other products on the shelves of a crowded industry.
The result was a modern look and feel that incorporates the clients feedback and input on their company. Innovative and an industry leader, Athletic Gaines Nutrition needed a product packaging design for their entire line that reflected those qualities.
In addition to the actual product packaging and logo design, I ensured that the bar coding was correct and that the label conformed with the FDA’s code of regulations (FCR 21) that governs product packaging for the sports supplement industry.
Role: Lead Designer
Project: Brand identity, website, business cards
Client: GCDC
Role: Lead Designer
Projects: Brand Identity, Logo Design, Signage, Business Cards, Collateral, Website design
Directed and produced social media videos for the restaurant.
Role: Graphic Designer
Rebrand, Business Cards & Signage
