Two Decades of Turning Vision Into Brand Reality.

Brand STRATEGIST · Creative Director · Brand BUILDER

From concept to consumer — I connect strategy, marketing, sales, and creative to strengthen brands, engage consumers, and drive business growth.

Brands I’ve Built & Partnered With

Hi, I'm Danica — Brand Strategist • Creative Director

I build brands that mean something. With more than two decades of experience leading brand strategy and creative across consumer and B2B brands, I bring both the strategic vision and creative execution to turn ideas into brands people remember.

From founding and growing my own consumer brands to leading brand strategy and creative across a portfolio of more than 400 spa and wellness brands at Universal Companies, I’ve worked at every stage of a brand’s journey—from startup to scale. Whether launching something new or strengthening an established brand, I bring strategy, marketing, sales, and creative together into brands that connect with people and grow the business.

Selected Work

Two decades of brand building — from DTC launches to multi-brand portfolio management.

Skinny Joe Co.

NEWYOU

HipS-sister

KIND WORDS

“Danica has a professional eye for design as well as being an expert in marketing. The combination of both makes her invaluable.”

Ann Wainwright

President, Women's World Concepts

“Danica and I have worked together for over 8 years. Her true strengths lie in her ability to communicate her client’s vision. Her work and reputation speak volumes.”

Jim Fairweather

President, Hudson Printing

“She delivers what she promises, is on time, efficient and productive. I highly recommend her.”